Flowers and plants move people
Flowers and plants change how we feel, how we live and how we interact with each other. A vase on the table or greenery in the garden seems obvious, but it makes a space friendlier and people calmer. They bring balance between outside and inside, between people and the environment.
Their presence offers proven effects on our wellbeing. They provide rest, concentration and positivity. They bring people into contact with each other and literally make our living environment healthier.
What do we mean by "wellbeing"?
When we speak of wellbeing, we refer to the positive mental and physical effects that flowers, plants and trees have on people and their living environment. It's about what you feel, see and experience. In addition, different forms of green each play their own role.
- Flowers bring emotion. They provide color, fun and attention. They play a role in important moments and strengthen social connection.
- Plants bring rest. They purify the air, improve acoustics and make indoor spaces healthier.
- Trees and urban greenery provide shade, cleaner air, biodiversity and a pleasant outdoor living environment.
Together, they create places where people feel comfortable and enjoy staying.
Scientifically based
- The positive influence of flowers, plants and trees has been studied in various ways. For flowers, it's mainly about emotional and neuropsychological effects. Studies, including Rutgers University research, show that flowers directly evoke reactions in the subconscious mind. They spontaneously cause a smile and enhance feelings of joy and attention.
- For plants and trees, the physical and spatial effects have been studied more extensively. Green in and around the living environment is related to less stress, a lower heart rate, better concentration and healthier air quality. Green neighborhoods also appear to contribute to more social cohesion and a more pleasant living environment. These insights are confirmed in several international studies, brought together by De Groene Stad, among others.
- In addition, the Plant and Flower Foundation Holland is collaborating with Wageningen University & Research on additional research into the emotional and physical effects of flowers and plants. This research publishes transparently about funding, method and results, so that the results are reliable and objective.
Sources: PFFH; WUR; Rutgers University; The Green City
Universal effect, local significance
Flowers bring joy all over the world.
However, the meaning varies by culture. In the Netherlands, flowers are often associated with conviviality and a sense of home. In other countries, the emphasis is more on symbolism, caring or belonging.
What's the same everywhere: flowers and plants convey emotion and give meaning to moments. Not only are they beautiful, but they contribute to wellbeing and contact between people.
Sources: PFFH (2024); WUR (2024)