Wellbeing

Flowers and plants move people

Flowers and plants change how we feel, how we live and how we interact with each other. A vase on the table or greenery in the garden seems obvious, but it makes a space friendlier and people calmer. They bring balance between outside and inside, between people and the environment.

Their presence offers proven effects on our wellbeing. They provide rest, concentration and positivity. They bring people into contact with each other and literally make our living environment healthier.


What do we mean by "wellbeing"?

When we speak of wellbeing, we refer to the positive mental and physical effects that flowers, plants and trees have on people and their living environment. It's about what you feel, see and experience. In addition, different forms of green each play their own role.

  1. Flowers bring emotion. They provide color, fun and attention. They play a role in important moments and strengthen social connection.
  2. Plants bring rest. They purify the air, improve acoustics and make indoor spaces healthier.
  3. Trees and urban greenery provide shade, cleaner air, biodiversity and a pleasant outdoor living environment.

Together, they create places where people feel comfortable and enjoy staying.


Scientifically based

  • The positive influence of flowers, plants and trees has been studied in various ways. For flowers, it's mainly about emotional and neuropsychological effects. Studies, including Rutgers University research, show that flowers directly evoke reactions in the subconscious mind. They spontaneously cause a smile and enhance feelings of joy and attention.
  • For plants and trees, the physical and spatial effects have been studied more extensively. Green in and around the living environment is related to less stress, a lower heart rate, better concentration and healthier air quality. Green neighborhoods also appear to contribute to more social cohesion and a more pleasant living environment. These insights are confirmed in several international studies, brought together by De Groene Stad, among others.
  • In addition, the Plant and Flower Foundation Holland is collaborating with Wageningen University & Research on additional research into the emotional and physical effects of flowers and plants. This research publishes transparently about funding, method and results, so that the results are reliable and objective.

Sources: PFFH; WUR; Rutgers University; The Green City


Universal effect, local significance

Flowers bring joy all over the world.
However, the meaning varies by culture. In the Netherlands, flowers are often associated with conviviality and a sense of home. In other countries, the emphasis is more on symbolism, caring or belonging.

What's the same everywhere: flowers and plants convey emotion and give meaning to moments. Not only are they beautiful, but they contribute to wellbeing and contact between people.

Sources: PFFH (2024); WUR (2024)

In short

  1. Flowers and plants have a proven effect on our wellbeing.
  2. They bring emotion, peace and connection to daily life.
  3. Research confirms mental and physical benefits.
  4. The sector promotes independent research through WUR and PFFH.
  5. Well-being is not only what we feel, but also what we create together: a livable, green environment.

Sources: PFFH (2024); WUR (2024); Rutgers University (2005)

FAQs

Why do growers use crop protection products?

During the cultivation of flowers and plants, diseases and pests can cause great damage. Think of insects, fungi or viruses that affect leaves, disfigure buds or weaken roots. When a pest is left untreated, a grower can sometimes no longer sell (part of) the harvest. This not only means economic damage, but also a waste of raw materials, energy and water that have already been put into cultivation. Crop protection helps to prevent this.

Growers work according to the principle of integrated crop protection: first preventive measures, then biological or non-chemical agents and only a targeted chemical application as a last resort. Prevention starts with resistant varieties, clean starting material, good soil health, hygiene, monitoring and climate control. When it comes to pests, many growers use natural control agents such as predatory mites, parasitic wasps or nematodes.

In addition, growers must meet the quality requirements of trade, export countries and retailers, the so-called phytosanitary requirements. Flowers and plants must not contain diseases or harmful insects. Crop protection is therefore not only necessary for healthy cultivation, but also for food and product safety and the prevention of the international spread of plant diseases.

Why are plant protection product residues sometimes measured on flowers?

In laboratories, extremely small amounts of plant protection products can be measured, sometimes down to a satellite level (micro- or nanogram). That is why residues — so-called residues — can be found on flowers and plants, from both biological and chemical agents.

There are no MRL limits (Maximum Residue Limits) for flowers and plants that are not intended for consumption, such as fruit and vegetables. However, ornamental plants are also rigorously assessed. When authorized, the Board for the Authorization of Plant Protection Products and Biocides (Ctgb) looks at the risk of wipeable residue: the amount of product that may end up on the skin when touched, for example by workers in cultivation or florists.

The Ctgb only authorises products whose risk to humans, animals and the environment has been safely assessed. In the period between application by the grower and purchase by consumers, residue decreases further through degradation, evaporation, storage and water treatment in stores. According to the Ctgb, consumers are not at health risk when used normally (putting flowers in a vase, touching them, smelling them).

Resources: NVWA, Cgb

Are the remains of plant protection products on flowers dangerous to humans?

According to regulators such as the Ctgb and the Dutch Food and Consumer Product Safety Authority (NVWA), there are no indications that consumers are at risk by bringing flowers or plants into their homes that use authorized plant protection products. Flowers are not eaten and exposure through skin contact is very limited. When placing in a vase or smelling flowers, only a negligible amount of residue is absorbed.

Before each crop protection product is authorised, an extensive risk assessment is carried out based on international scientific standards. This includes possible effects on DNA, hormone balance, fertility, water quality and ecology. Only products that meet these requirements are allowed. In addition, funds are regularly reviewed.

Professionals who work with large quantities of flowers for a long time — such as nursery workers or florists — follow additional hygiene recommendations, such as gloves when working intensively and washing hands. Branch organizations support this with guidelines (including Stigas, VBW).

For consumers, the conclusion remains: normal use of flowers does not pose a health risk.

Are there risks for local residents?

In the Netherlands, a lot of research is being done into possible health risks for residents living in rural areas. The most important research is the RIVM program Research on Pesticides and Local Residents (OBO). In addition, it was measured whether substances can be found in the air, house dust, doormats and urine of local residents.

The RIVM study OBO-1 (2019) showed that plant protection products were measurable but did not exceed risk limits. The RIVM concluded that there is no reason to limit permits, but recommended that exposure be mapped more accurately. That is why follow-up OBO-2 (2023—2031) research is currently underway, focusing on possible health relationships, including Parkinson's, childhood leukemia, asthma, COPD and cognitive development.

The Health Council recommends a precautionary approach and further sustainability in crop protection. The floriculture sector endorses this line and invests in techniques such as drift reduction, precision spraying and IPM measures.

So far, research results have provided no reason for additional cultivation bans or additional buffer zones, but the research is being actively continued to take social concerns seriously.

What are growers doing to reduce the use of chemicals?

The floriculture sector is working intensively to limit and replace chemical plant protection products. The starting point is integrated crop protection (IPM): prevention, biological control and chemical only as the last step. More than 85% of companies use IPM.

Sustainable steps in practice:
✔ use of vibrations, fragrances and pheromones
✔ use of natural enemies
✔ resistant varieties and clean starting material
✔ soil improvement, compost, biostimulants
✔ precision applications instead of full-field spraying
✔ certification such as MPS ABC with environmental resource scores

MPS allocates resources to environmental taxes (red, orange, green) and sees a sharp decline in heavily taxing resources.

Decline in usage (MPS, 2015—2024):
🏺 potted plants worldwide — 29% total, in NL — 37%; NL's heaviest products of 7% → 0.5%
🌹 cut flowers worldwide — 35%; NL — 48%; heaviest products NL of 8% → 2%

New technology is accelerating this development:
🔹 pest monitoring drones
🔹 laser weeders against weeds
🔹 search engines in bulb cultivation
🔹 precision spraying technology with sensors
🔹 Crop Protection Environmental Indicator (MIG) for environmental choices

Sources: Ctgb (2024); NVWA (2024); RIVM (2019, 2024); MPS (2024)

FAQs